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Video Marketing Strategy
With the growth of the internet and technology, videos Marketing have become a very powerful tool in earning more revenue and growing your business.
The sale of video editing tools and easy video sharing with video sharing sites like YouTube has made the video industry growth explode faster.
Right now, no matter if you are a short-term advertiser or a giant, you make a lot of money by using videos to grow your business.
Internet marketing methods have been constantly changing. Back then, it was advertising topics. Then came the paid advertising season for PPC and PPV. Today, we have Video Marketing.
What is video marketing?
Video Marketing is the art of using videos to market and grow your business. This can be in the form of using videos to get leads, build traffic or sell a video product.
Video marketing is good because it has the potential to grow well. Viral marketing as it spreads as fast and widely as biological viruses, but in a marketing sense. This can help you reach a wider audience in less time and at a lower cost.
People love to watch videos, especially because you can add visual and audio content that can excite the emotions and make the content interesting. E books are available yesterday and have a hard time keeping up with videos that have been getting better and better.
One of the most useful sites out there is YouTube - The world's largest video sharing site. We will look at the power of YouTube in the next section.
Power of YouTube
As mentioned earlier, YouTube is the world's largest video sharing website. Why are they called video sharing sites? This is because everyone who uploads videos is like his or her TV channel - You can find subscribers and people who watch your videos can freely share with others the various social media sharing tools available.
YouTube's popularity has skyrocketed, and businesses, large or small, are stepping up to the plate.
YouTube allows you to upload videos for free, and if your videos meet their standards it will give you an administrator status, where you can post more than 10 minutes.
The great thing about YouTube, is that you can post descriptions down in the box below your videos. This allows you to drag traffic to your website and write descriptions of your videos.
YouTube also has that added benefit of belonging to Google, the world's largest search engine. As a result, YouTubes videos are highly rated on Google, and you can pull tons of traffic by targeting keywords with high search volume and related to your niche.
We've seen the power of YouTube - A large user base, easy to upload videos and easy to share again.
Here's how to start marketing your business using YouTube:
1) Create important video content related to your niche
2) Make sure there is a call to action at the end of the video
3) Upload your video to YouTube
4) Enter a description below for each video
5) Be sure to include a link to your website (traffic design purposes)
6) Share your videos with your target audience
Remember, the most important part of video marketing is the sharing part. Get your subscribers or fans to share your videos with others to get more views. If you get a lot of views, your video will be ranked at the top.
High quality videos will often be listed on YouTube channels and this will continue to earn you more views.
Basic Video Marketing Tools
Let's take a look at some simple video making tools for marketing purposes. One of my favorite combinations is Microsoft Powerpoint + Camstasia.
Microsoft Powerpoint lets you create video content with slides, animations and audio. Camstasia lets you record a screenshot, so when you play your slides in real time, you can record every single thing that happens.
Combined with some cool music, you can create powerful educational videos that your customer will love.
Camstasia also allows you to edit your videos with basic features like audio editing, slide conversion etc. Posted video production followed by uploading to YouTube, all of which can be done instantly with Camstasia.
Lastly, you will need to sign up for a YouTube account before you can start uploading videos.
In short, these tools will help you create simple but powerful videos to get traffic with customers, as long as you have good content that your target market can enjoy.
Videos are a powerful tool to help you grow your online business in many ways.
Rome was not built in a day, in the same way traffic does not happen in an instant. However, if you work hard on these video marketing methods, your business will surely benefit greatly.
A great way to build a budding business online is to use not only videos, but also many marketing methods such as article advertising, SEO and paid advertising.
Once you’ve figured out what works best for your business, repeat and redouble your efforts and there’s no time when you’ve built yourself a strong business empire spread with thousands of followers.
Best wishes for your video marketing, and for your online business trip!